Getting the word out there about your small business isn't always easy (or fast). Paid advertising can help speed up the process. Remember to think ahead, and know that one advertising effort might not make a big impact on your shop right away. Advertising is about building a brand and getting people to recognize your creative genius! Amanda from DailyWorth.com has contributed another helpful post to the Etsy Blog on online advertising. Ever wonder how to get started finding inexpensive ad space? Do you know what CPM is, and why it's important?