fredag 21. mai 2010

Wenlock & Mandeville: London's Olympic mascots

After the design community's reaction to the London 2012 logo, the mascot was always going to be a difficult job. But UK agency Iris has just unveiled not one, but two characters for the Olympic and Paralympic Games: Wenlock and Mandeville. Both are clearly of the digital age. And we have to say, we think they look rather good...
 
Iris has seemingly thought hard about the fact that in 2012, the Olympics will be broadcast in unprecedented fashion and that, of course, means taking into account how the mascots can be used over various social media, websites, animations, YouTube and Twitter etc (yes, both Wenlock and Mandeville already have Twitter feeds).

Creative Review: LES MER

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